Sherrie Ferrell enrolled in doTERRA with a $35 wholesale account, no oils, no computer, and no upline, and Googled her way to Gold. In this episode, host Andy Goddard sits down with newly crowned Blue Diamond Sherrie to trace her eleven-year journey from debilitating fibromyalgia and anxiety to building a thriving wellness business powered by simple systems, deep customer care, and an unshakable belief that she was made for more. Sherrie opens up about the setbacks that nearly derailed her, including a serious antibiotic reaction, the loss of a close leader, and years of confidence struggles, and shares the mindset shifts, customer appreciation events, oil camp strategy, and checklist-based onboarding that ultimately carried her to Blue Diamond.
Sherrie's journey into doTERRA was not a polished one. She stumbled into enrollment after buying a homemade roller bottle for her husband's allergies, could not find anyone willing to sign her up, and eventually paid $35 for a wholesale account thinking it was like a Sam's Club membership. With no oils, no upline support, and no computer, she taught her first class from handwritten notes she pulled together after Googling "how to teach a doTERRA class." What she lacked in knowledge she made up for in passion, and that passion is what built her business in the early years.
The road to Blue Diamond was far from straight. Sherrie hit Gold, then toggled between Gold and Diamond for years while navigating a serious antibiotic reaction that affected her nervous system, the passing of a close Platinum leader on her team, and deep personal confidence struggles. She had never seen herself as a leader. The turning point came when she stopped and invested heavily in personal development through books, prayer, and growth programs before re-committing to the business with full clarity about who she was and what she was building.
The systems that ultimately carried her to Blue Diamond are refreshingly simple. She runs customer appreciation events quarterly, uses a paper checklist to onboard every new enrollee, schedules the membership overview before anyone leaves the room, and runs a six-day Oil Camp program every other month to keep customers engaged and loyal. Her PGV has stayed above 2,000 consistently, a reflection of how seriously she takes retention over raw enrollment numbers.
A few standout moments from this episode:
A few resources mentioned in this episode:
The Live Guide, which Sherrie uses as the foundation for her membership overviews, can be purchased at doterra.com or downloaded for free. And if you are ready to build your own Oil Camp experience, the original template and step-by-step setup guide is available at Oil Camp Academy.
Live Guide (purchase): https://www.doterra.com/US/en/p/live-guide
Live Guide (free download): https://media.doterra.com/us/en/brochures/live.pdf
Oil Camp Academy: https://www.oilcampacademy.com/
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